January 15, 2009: 2009 not the year for wine
By Philip White
THE INDEPENDENT WEEKLY
Next year? Next year’s already been buggered by this
year.
Ignoring a few modest-scale exquisities, like the
early-picked rieslings of Clare and Eden, 2008 was a
disgusting vintage. Even the degree of industrial accidents
soared as winery workers endured impossible shifts, trying
to get everything turned into wine before the heat turned it
to currants.
But despite the empty river and the drought, Australia’s
crop was up one-third on last year, and yields per hectare
went up by a quarter. Where the water came from beats me.
Then, export volumes went down 9 per cent and domestic
sales down 5 per cent, leaving us with two billion litres of
wine to drink. To put that in scale, Italy has just beaten
France to become the world’s biggest winemaker – its
production up 8 per cent to 4.7 billion litres. While Italy
has reduced its vineyard area, its quality is steadily
increasing.
To add insult to alcohol producers everywhere, French
heart specialist Dr Olivier Ameisen, 55, is claiming that by
taking a muscle-relaxant called baclofen, he’s lost his
desire for alcohol, and wants his theories tested on more
thirsty people.
And now I hear the price of temporary water from the
river is less than half the price it was last November. I
know where that’ll be going.
There will be plenty of wine to drink next year, and a lot
of utter swill from that heatwave, industrially corrected to
varying degrees of digestibility. But in the face of
increasing large-scale vineyard plantings, and grape prices
at rock bottom, many family-scale specialist grape growers
will hit the wall.
As Foster’s disappears and Constellation withdraws, towns
will empty. Nevertheless, 2009 will be the year the lumpen
mass will wallow in lousy cheap wine at the expense of the
Australian countryside, setting alcohol-related public
health costs through the roof.
The rest us – at least, those who miss out on Dr
Ameisen’s tests – will be furiously trying to drink our
favourite specialist wineries through the crisis. Small,
high-quality producers will need faithful support like never
before.
We will see the continuing, phenomenal rise of China as a
player in the wine market. The first paper to report those
Italian figures, for example, was the Shanghai Daily.
They’re onto it, and they’re increasingly getting into it.
As for the little matter of all the money in the world
suddenly disappearing, Tony Bilson says his three-star
temple of gastronomy in the Radisson in Sydney is still
packed with tourists at dinner, but the business gamblers
who filled it for years each lunch – at what? $200-$500 a
head? – are now down at his number one wine bar on Circular
Quay, hassling the staff about the price of cleanskins.
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We will see the continuing tightening of control of restaurant
outlets, with wine lists being bought and chopped up by one
or two of the transnationals, who might then allow a big
family show – like Yalumba, Taylors or McWilliams – in to
add a bit of colour.
Unless you can buy your way in, new producers with wines
over $25 can pretty much forget it. That, of course, will
include hundreds of brands which are hobby or vanity
additions to family vineyards planted in the wrong places
with the wrong varieties for all the wrong reasons of
fashion and whimsy.
The liquor retail world will continue to constrict as
Coles and Woolworths ruthlessly undercut the indies with
their share of that two billion litres. Desperate money’s
flying everywhere in retail, as floor and shelf space goes
to the highest bidders. Check out the brochure Yalumba has
just produced for The Edinburgh – there’ll be more of that.
If you have a specialist wine store that stocks your
favourite littlies, coddle it. Which is not to say that the
big guys are limited to swill: the phenomenal cheapie
imports Jeremy Stockman buys for Vintage Cellars and 1st
Choice have staggered me this year with their range and
quality. The exotica they’re bringing in should inspire our
winemakers, providing lots of ideas for new flavours.
In the kiddylikker sector, expect a return to the
original coolers of the late ’80s, when they were made from
denatured or disguised wine bases rather than spirits, and
tasted pretty much the same.
In the premium regions, led by McLaren Vale, we will see
more determined replacement of the old petrochemical spray
regimes with an internationally unprecedented wave of
rigorous organic and bio-dynamic techniques. Margaret River,
Clare, the Victorian Alps... more and more regions are
seeing this beautifully healthy and brave conversion.
And, fittingly, 2008 will see McLaren Vale – Trott’s View
sell out. You can buy the last copies at Wakefield Press in
Kent Town. This beautiful volume of photographs of the late
Trott’s favourite folks, events and locations is our last
glimpse of the Vales that used to be.
The fight to retain what’s left will reach fever pitch in
2008.
PHILIP WHITE
THE INDEPENDENT WEEKLY

Προσθήκη:
15/1/2009
Τελευταία Ανανέωση:
15/1/2009
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